Crumbs® by Spotify
UX/UI
Ambition
Design a new fresh way to discover new music.
Solution
As a hypothetical extension of Spotify, Crumbs® gamifies the music discovery experience, using geolocation to encourage community-driven collective discoveries.
Guided by
Dominic Poon
Duration
5 weeks
Tools
Figma
INSIGHT
People are returning to offices, schools, etc.
A high percentage of commuters listen to music while commuting.
VALUE PROPOSITION
Discovery ≠ Browsing
Discovery = Come across
Chance upon
Uncover
Aha! moment
Discovery ≠ 🔍🧑💻
Discovery = 🎁 ✨
Apart from trending sounds on social media, it is difficult to get recommendations from strangers
Algorithms curate and tailor playlists to user preferences
eg. My Shazam, Discover Weekly
🧑💻🔎⏳ on a screen
PROBLEM
Music discovery these days tend to be isolatory, boring and
at best, within our own circles.
SOLUTION
Gamifying the music discovery process for commuters, tapping on communities found around them to create interactive collective yet unique daily music discovery.
While the rest of this page is still a work in progress, view deck here to see how the solution was implemented!
© 2023 Ivana Wirawan